Job description for Social Media Coordinator

1. Attend SSWR Communications Committee monthly conference calls. 

2. Monitor SSWR Facebook and Twitter pages  

·     post substantive content three times per week, including quick snippets and more substantive material,

·     check pages consistently for inappropriate content

·     monitor emails for notifications of postings, likes, etc. and notify supervising volunteer

3. Improve SSWR’s visibility on Facebook and Twitter

·     generate # new page views and new # likes per month

·     generate # tweet impressions per month of content – double current rate and sponsor page

4. Generate discussion via social media  

·     post discussion questions one to two times per month – popular prevention topics – generate interest from academics and non-academics

·     generate 10 to 15 responses to begin and in later months

·     generate 25 to 30 responses – monitor responses

·     post polls in Facebook

5. Connect SSWR with other likeminded professional groups on social media – medical professionals, social workers, psychologists  

·     re-tweet or re-post material, acknowledging the group

·     follow groups or “like” their pages

·     work with research assistant to share page and increase visibility to other groups doing on the ground work

6. Search for content to post to social media 

·     collect relevant pieces to contribute to posts

·     one more lengthy article per week and one quick fact based on research per week (see above)

7. Post more frequently, facts about the conference/annual meeting once we get closer into December.  

8. Monitor social media analytics and report monthly or quarterly basis 

9. Attend 4-day, SSWR annual conference to coordinate and generate social media content 

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